In a unique blend of luxury and environmental controversy, ancient glacier ice from Greenland is being shipped to Dubai to chill drinks in high-end bars. Harvested from glaciers that have been frozen for over 100,000 years, this “purest ice in the world” is prized for its clarity and slow melting rate, ensuring it doesn’t alter the flavor of beverages. The ice is sourced from icebergs that have naturally broken off from Greenland’s glaciers, which are melting at an alarming rate due to climate change. Despite the environmental concerns, the company behind this venture, Arctic Ice, claims its operations are environmentally friendly, using ice that would otherwise melt and shipping it in containers that would have been empty anyway. The ice is processed in Dubai and sold to exclusive venues, where it is used in premium cocktails that can cost between Dh300 and Dh700. This luxury ice has also been featured in special events, such as the F1 Grand Prix in Monaco, where its unique history and purity captivated guests.
The demand for this exclusive ice has been high, with top entrepreneurs and high-net-worth individuals showing interest. The packaging of Arctic Ice cubes is equally unique, delivered in triangular boxes designed to evoke the colors of the sky. As the company expands from exclusive clubs to private sales, it is introducing special Ramadan gift boxes, offering a luxurious way to share this ancient ice with loved ones. Despite the criticism, Arctic Ice aims to become carbon-neutral by offsetting its emissions, aligning with its broader goal of supporting Greenland’s green transition and economic independence.
The use of glacier ice in cocktails has sparked both fascination and criticism. While some appreciate the novelty and purity of the ice, others question the sustainability of shipping ice from melting glaciers to serve drinks. However, Arctic Ice maintains that its operations are sustainable, as it only uses ice that has already broken off and would melt anyway. This approach has been met with skepticism by environmentalists, who highlight the broader impact of climate change on Greenland’s ice sheets.
In Dubai, the ice is not only a luxury item but also a symbol of exclusivity, featured in ultra-luxurious menus at fine dining restaurants like Nahaté. The restaurant’s beverage director, Andrey Bolshakov, has crafted a series of cocktails inspired by high-end brands like Baccarat and Jacob & Co., showcasing the versatility and allure of this ancient ice. As the market for luxury ice continues to grow, Arctic Ice remains at the forefront, balancing its pursuit of novelty with environmental responsibility.
The response to these glacier ice cubes has been overwhelmingly positive, with customers appreciating the unique experience they offer. The crackle of the ice as it melts adds a sensory dimension to cocktails, making each drink a memorable experience. As Arctic Ice continues to innovate and expand its offerings, it faces the challenge of balancing luxury with sustainability in a world increasingly conscious of environmental impact.
