Emirates and Real Madrid CF have officially renewed their long-standing partnership, ensuring the airline remains the club's primary sponsor through 2031. This extension marks nearly two decades of collaboration, solidifying what is now the longest-running jersey sponsorship in La Liga history. Under the new agreement, Emirates will maintain its status as the official airline partner for both the men’s and women’s football teams, as well as the basketball squad, while continuing to feature its branding prominently across player kits and training gear.

Beyond simple jersey visibility, the deal encompasses a wide array of activations, including extensive signage at the Santiago Bernabéu Stadium and continued support for the club’s youth development programs. Both organizations emphasized that this partnership has been a cornerstone of their respective growth strategies, bridging the gap between fans and the sport through unique experiences and global connectivity. As Real Madrid continues to dominate on the pitch, Emirates remains committed to leveraging this alliance to enhance its brand presence in Spain and across the international sporting landscape.