Samsung has officially announced its upcoming Galaxy Unpacked event, scheduled for July 22 in London. While the company is keeping specific product details under wraps, the event’s "A New Shape Unfolds" tagline and recent social media teasers strongly suggest the launch of next-generation foldable smartphones, likely alongside a refreshed Galaxy Watch lineup. The event will be broadcast globally, allowing audiences in the UAE and beyond to witness the unveiling at 2pm BST (5pm UAE time).

Beyond the hardware, Samsung CEO TM Roh is shifting the focus toward a more human-centric approach to artificial intelligence. Rather than simply prioritizing processing power, Roh envisions an "agentic" era where AI acts as a helpful, intuitive partner across all connected devices, including phones, tablets, and home appliances. By leveraging the unique capabilities of foldable displays for improved multitasking and creative tasks, Samsung aims to build a more personalized, private, and trust-based AI ecosystem. As these devices begin to "understand" individual user habits, the company hopes to move beyond basic chatbots and integrate AI seamlessly into the fabric of daily life.