Dubai is further cementing its reputation as a premier destination for adventure and leisure with the announcement of the Motor, Outdoor & Camping Festival (MOC27). Scheduled to run from January 14 to 17, 2027, at The Sevens Stadium Grounds, the event is backed by the Dubai Department of Economy and Tourism. Spanning a massive 350,000-square-metre space, the four-day festival will host over 200 brands and 50 community clubs, catering to the rising popularity of nature-based activities like overlanding, cycling, hiking, and off-roading in the UAE.

Unlike traditional exhibitions, MOC27 is designed to be an immersive, family-centric experience rather than just a static display of vehicles. Organizers aim to bridge the gap between spectators and participants by offering hands-on opportunities, such as 4x4 test drives, dirt-bike sessions, and expert-led camping demonstrations. With additional features like dedicated food zones, wellness areas, and children's entertainment, the event serves as a central hub for the country’s growing outdoor community. By fostering a space where families and hobbyists can connect, the organizers hope to establish a permanent fixture on the global calendar that highlights the UAE’s diverse landscapes beyond its iconic city skylines.