Emaar founder Mohamed Alabbar recently announced an ambitious $17 billion investment plan for Syria, describing the country as an untapped market with immense potential. Speaking at the Rise summit in Dubai, Alabbar emphasized that his decision was driven by purely commercial motives, citing Syria’s rich natural resources and the impressive efficiency of its government officials. He noted that the country’s vast capacity for growth has remained underutilized for decades, making it a compelling destination for long-term development projects.

The announcement reflects a growing trend among UAE business leaders who are looking to capitalize on Syria’s post-war recovery. With tourism numbers climbing significantly in recent years, other prominent figures, including Khalaf Al Habtoor and developers like Arada, are also establishing a footprint in the nation. Alabbar stressed that while his firm is focused on profitability, their strategy hinges on being a responsible corporate citizen, creating sustainable jobs, and outlasting shifting political climates to ensure the project’s long-term success.