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How to Watch Apple’s ‘Surprise and Shine’ Launch Event on September 9

Sun, Sep 6, 2026(45d ago)Technology

Apple is gearing up for its highly anticipated "Surprise and Shine" event on Wednesday, September 9, which marks a significant milestone as the first major presentation led by new CEO John Ternus. Tech enthusiasts are buzzing with speculation about what the company might unveil, with rumors pointing toward the debut of the iPhone 18, fresh iterations of the Apple Watch, and possibly even a long-awaited foldable device. Beyond the hardware, viewers can expect the company to provide essential details on pre-order windows and official release dates, which typically follow a fast-paced rollout schedule.

For those tuning in from the UAE, the keynote is scheduled to begin at 9:00 PM. Fortunately, catching the stream is simple, as Apple offers several accessible platforms for fans to watch from home. You can tune in directly via the official Apple Events website, watch the live broadcast on Apple's YouTube channel—which is compatible with smart TVs and gaming consoles—or use the Apple TV app across your various devices for a seamless viewing experience.

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