With the FIFA World Cup fast approaching, UAE residents and businesses are racing to upgrade their home entertainment systems, leading to a significant spike in the demand for large-format televisions. Leading retailers and e-commerce platforms like Noon report that sales for screens measuring 75 inches and above have surged by up to 40 percent compared to last year. This trend is driven by both individual fans aiming to replicate a stadium-like atmosphere in their living rooms and hospitality venues, such as cafes and hotels, looking to provide an immersive experience for their patrons. Experts attribute the growing preference for massive displays—including 98-inch and even 115-inch models—to the closing price gap between premium large panels and mid-sized options, making high-end technology more accessible than ever.

While the appetite for bigger screens is at an all-time high, the retail market is navigating a complex landscape defined by supply chain hurdles. Industry leaders from Eros Group and Jumbo Electronics have noted that global manufacturing and shipping constraints have triggered a minor price hike of roughly 5 to 10 percent. Despite these costs, retailers remain optimistic, noting that consumers are prioritizing quality and size to celebrate the global tournament together. As the event draws closer, many retailers are planning to roll out competitive promotional bundles, ensuring that households and businesses alike can secure the ultimate viewing setup despite the tight availability of certain premium models.