Apple’s highly anticipated entry into the foldable market, the iPhone Duo, has hit the UAE with a splash, with retailers reporting that initial supplies vanished just hours after launch. Despite carrying a premium price tag that starts at Dh8,499, the device has exceeded sales expectations, leaving some stores scrambling to replenish inventory. Major electronics outlets like Jumbo and Eros Group noted that the enthusiasm from local consumers has been overwhelming, with some buyers even scouting secondary markets in Deira and offering significant markups just to get their hands on a unit immediately.

While the appetite for the foldable flagship remains strong, availability is currently hit-or-miss depending on the specific color and storage capacity. Industry experts are keeping a close watch to see if this initial frenzy converts into long-term momentum, especially given that the phone is priced significantly higher than competing foldables like the Samsung Galaxy Z Fold8. For now, retailers are working hard to manage supply chain logistics and are encouraging customers to utilize flexible payment plans to bridge the affordability gap, though it remains to be seen whether buyers will lean heavily on installments as the product cycle progresses.