The Sharjah Investment and Development Authority (Shurooq) has officially joined forces with global hospitality giant Minor Hotels to oversee its prestigious Sharjah Collection. This strategic partnership, finalized at the House of Wisdom, brings seven unique, nature-focused retreats under the professional management of Minor Hotels. By integrating its vast international commercial network and operational expertise, Minor Hotels aims to enhance these boutique destinations—which span desert, mountain, and coastal landscapes—while ensuring that the deep-rooted cultural and environmental integrity of the Sharjah Collection remains intact.

This collaboration marks a significant milestone in Sharjah's mission to become a premier hub for sustainable and experience-led tourism. By leveraging Minor Hotels’ experience in managing over 640 properties worldwide, Shurooq plans to expand the global reach of its portfolio, which currently includes notable sites like the Kingfisher and Al Faya Retreats. For the leadership involved, this move is about striking a balance between world-class operational excellence and the authentic, low-impact hospitality that defines the emirate. Ultimately, the partnership is designed to streamline guest experiences and drive long-term growth for Sharjah’s tourism sector, welcoming a new demographic of travelers to the region's diverse offerings.