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How Dubai's workforce is finding creative ways to catch the World Cup final

Mon, Jul 20, 2026(90d ago)UAE

As the World Cup final approaches, thousands of workers across the UAE are bypassing expensive fan zones and stadiums to find their own unique ways to experience the game. For many, the match isn't a 90-minute sit-down event but a fragmented experience woven into the fabric of their workday. From delivery riders stealing quick glimpses of screens at restaurants while waiting for orders, to taxi drivers who hop between cafes to catch 20-minute segments between fares, the football fever is being managed on the fly. Businesses are stepping up to accommodate these fans, with local cafe managers setting up large displays specifically for those who would otherwise be glued to their small mobile screens.

Beyond the hustle of the streets, a sense of camaraderie is blooming in labor accommodations, particularly in areas like Jebel Ali. Here, workers are organizing collective screenings using projectors, turning the final into a massive community event that allows them to enjoy the match from start to finish after their shifts. Whether it’s a quick stop for a cup of karak while watching a score update or a full-blown gathering in a residential camp, these workers are proving that passion for the sport transcends the need for premium venues. By creating these makeshift fan zones, they are ensuring that despite demanding schedules, they can still share in the excitement of a global sporting milestone.

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