Ras Al Khaimah has launched an exciting new program called the “RAK Ambassador” initiative, designed to turn local residents into advocates for the emirate's growing tourism sector. Starting August 18, citizens and residents aged 18 and older can register to invite friends, family, and professional contacts from overseas to explore the region. By nominating international visitors before they arrive on a tourist visa, hosts help showcase the beauty and potential of RAK while contributing to the emirate’s broader Vision 2030 economic goals.

Participants who sign up for this program can provide their guests with a suite of exclusive benefits, ranging from discounted luxury hotel stays and attraction tickets to special rates on safari tours, marine activities, and dining. Beyond these experiences, visitors will also enjoy perks such as luxury car rental discounts and premium shopping deals at Al Manar Mall. Spearheaded by the Ras Al Khaimah Chamber of Commerce and Industry, the campaign runs through October 2026 and aims to boost local hospitality and retail spending by empowering residents to take an active role in promoting their home to the world.