As the new academic year approaches, authorities in Dubai are calling on parents to be vigilant when shopping for school supplies. Ahmed Ahli, Acting Director of Consumer Protection, emphasized that all retail discounts must be officially permitted and clearly display both original and reduced pricing. To avoid falling for misleading promotions, shoppers are encouraged to verify that these deals are legitimate before making a purchase. Additionally, with the rise of online shopping, it is essential to vet the credibility of e-commerce platforms. Families should thoroughly research unfamiliar websites, confirm their business licenses, and carefully review return policies and delivery fees to ensure they are dealing with trustworthy sellers.

Beyond safety, this period offers a valuable opportunity to teach children about financial responsibility. Experts suggest involving students in the shopping process by having them draft their own supply lists and manage a set budget. By encouraging children to compare items based on quality and necessity rather than just aesthetics, parents can help them develop better spending habits. For those who encounter issues with retailers, help is readily available; consumers can seek assistance at Consumer Happiness Centres located in major outlets or file a formal report through the official government WhatsApp line and website if a dispute remains unresolved.