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UAE Prepares for Back-to-School Season with Tech Surge

Sun, Aug 30, 2026(45d ago)UAE

As over a million students across the UAE prepare to head back to the classroom this Monday, local electronics retailers are seeing a massive uptick in traffic. Parents are currently scouting for essential learning tools, with laptops remaining the top priority for older students while iPads and tablets dominate the shopping lists for middle schoolers. To support families during this busy season, major retailers like Emax, Jacky’s, Sharaf DG, and Jumbo are offering a variety of incentives, including discounts of up to 30%, zero-percent installment plans, and attractive trade-in programs to help offset the costs of new technology.

Industry experts suggest that selecting the right gadget goes beyond the price tag; it requires careful consideration of a student's age and academic needs. For instance, university students are encouraged to invest in powerful machines with robust processors that will last throughout their four-year degree, whereas younger children benefit more from the portability of tablets. Furthermore, retailers have noted a growing emphasis on tech ecosystems, where families are looking for seamless connectivity between laptops, earbuds, and smartphones. Many parents are also opting for extended warranties and accidental damage protection to safeguard their investments, ensuring that these devices remain functional throughout the school year.

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