For Filipinos living in the UAE, the arrival of September marks the official beginning of the world’s longest Christmas season. Just like the Buraga family in Dubai, who make it a point to set up their tree as early as the first of the month, many expats embrace the "Ber" months as a time to sustain a festive atmosphere that can last up to 166 days. This cherished tradition, fueled by iconic carols and a collective love for holiday joy, is more than just a calendar event; it is a way for the Filipino community to maintain a sense of optimism and home while living far from their native country.

While some believe the early celebrations are merely a result of retail marketing and promotional tactics, historians suggest the roots of this custom run much deeper, predating colonial influences. In pre-colonial times, the arrival of the "Amian" or the North Wind in September signaled a season of harvest and protection for the crops, serving as a natural reason for celebration. Today, for Filipino expats in the Emirates, this tradition serves as a vital anchor of hope and identity. Whether they are decorating their homes, cooking traditional dishes, or gathering as a family, they view the Christmas season as a powerful antidote to uncertainty, ensuring that their cultural heritage is passed down to the next generation regardless of where they reside.