The 58th Watch & Jewellery Middle East Show at Expo Centre Sharjah has unveiled a dazzling centerpiece that is capturing everyone’s attention: the world’s tallest gold bar. Standing at an impressive 2.12 metres, this Guinness World Record-holding masterpiece, presented by BTC, is designed in the shape of a massive golden ruler. Beyond its sheer scale and value, the display offers a fun, interactive experience where attendees can stand next to the towering bar to "measure their height in gold," making it a popular spot for photos and engagement throughout the exhibition.

Running until October 4, 2026, the prestigious event spans over 30,000 square metres and hosts more than 500 brands from 19 different countries. This massive gathering brings together global designers, manufacturers, and industry professionals to showcase the latest trends in luxury watches, diamonds, and rare gemstones. By blending the intrinsic allure of precious metals with such a unique, record-breaking installation, the exhibition continues to cement its long-standing reputation as a premier destination for jewellery enthusiasts and industry experts alike.