Eager tech enthusiasts in Dubai’s Deira market are shelling out as much as Dh300 above the retail price to get their hands on the new Burgundy iPhone 18 Pro Max immediately. While Apple’s official UAE website lists the popular 512GB model at Dh6,349, current delivery estimates are delayed until late October or early November. Traders note that this specific color is generating massive buzz, similar to the demand seen for the orange iPhone 17 Pro last year, leading customers to favor local shops over waiting for official stock.

Market sellers explain that the price surge is purely a reflection of the current supply-demand imbalance, which is expected to normalize as more inventory hits the shelves. While the burgundy version commands a premium, other colors like black, silver, and glacier remain priced much closer to Apple’s standard rates. As anticipation builds for the upcoming release of the new iPhone Duo, local vendors expect the flurry of activity in markets like Deira and Gargash to continue throughout the month, especially as shoppers weigh the convenience of an immediate purchase against the lengthy wait times found online.