Mohamed Alabbar, the visionary founder of Emaar, has sparked excitement across Dubai after sharing a mysterious "Coming Soon" teaser on social media featuring the Dubai Mall Plaza and Hotel. This announcement follows closely on the heels of his appearance at the Rise conference, where he revealed that the company has finalized designs for a new skyscraper poised to be among the most beautiful structures on the planet. While it remains unclear if the social media clip directly represents the project he discussed on stage, Alabbar noted that the design is fully ready, with the company currently waiting for more favorable logistical and global conditions before moving forward with the tender process.

During his address, Alabbar also weighed in on the future of construction, specifically regarding the potential for fully automated, AI-driven building sites. While he acknowledged the impressive efficiency and earthquake resistance of modern Chinese modular construction—citing a project in Abu Dhabi where a 15-storey structure was completed in just 12 days—he remained skeptical about the complete removal of human labor. Despite the rapid advancement of technology, Alabbar emphasized that he finds it difficult to envision a world where buildings are constructed entirely without human involvement, maintaining that the human element remains essential to the industry.