The launch of Apple’s first foldable smartphone, the iPhone Duo, has triggered a massive resale frenzy across the UAE, with some units being sold for as much as Dh25,000. Capitalizing on the severe lack of stock, opportunistic resellers are securing profits as high as Dh8,000 to Dh11,000 per device. Some traders have reported earning upwards of Dh30,000 in a single hour of trading, as eager buyers scramble to own the exclusive foldable handset before general availability improves.

Industry experts and shop owners believe this price surge is a direct result of extreme scarcity, noting that delivery wait times for new orders have already stretched into 2027. Many resellers are now intentionally withholding stock, confident that the high demand will drive market values even higher in the coming weeks. While the phenomenon mirrors previous high-profile launches from brands like Samsung and Huawei, the current hype surrounding Apple’s entry into the foldable market has turned the device into a premium status symbol, leaving many willing to pay double the retail price just to secure a unit today.