The launch of the iPhone Duo in Dubai saw a massive frenzy as tech enthusiasts and resellers flocked to various malls to get their hands on Apple’s first-ever foldable smartphone. For professional resellers like Raihan and Mohammed Shabeeb, the day was a major business operation; they secured an initial batch of 42 devices as part of a larger 100-unit order, worth a staggering Dh600,000. They noted that the secondary market is already seeing prices skyrocket, with some models being resold for nearly double their retail value due to extreme demand both within the UAE and abroad.

Beyond the resale hype, the launch attracted a diverse crowd of dedicated fans, families, and developers who were eager to experience Apple’s innovative new form factor. Stories from the store floor were varied and heartwarming, ranging from an 11-year-old boy successfully booking four phones for his parents to software developers like Artemii Golovinov viewing the device as a groundbreaking opportunity for mobile gaming. Whether they were long-time collectors or first-time foldable users, the consensus among the crowd was clear: the iPhone Duo represents a significant, exciting shift in the evolution of the smartphone.