Dubai’s hospitality sector is experiencing a remarkable surge in occupancy rates as the winter season approaches, with hotels and short-term rentals near popular attractions nearly fully booked. The UAE is witnessing an average increase of 5-6 percentage points in occupancy, driven by a seasonal influx of international visitors, particularly from Western Europe, eager to enjoy the festive celebrations and major events that characterize this time of year. Industry experts emphasize that travelers prioritize convenience and reliability when selecting accommodations, favoring hotels strategically located near winter attractions and outdoor events.
For instance, Premier Inn properties in Dubai are well-positioned for guests seeking easy access to key sites. The Premier Inn Dubai Silicon Oasis is conveniently close to Global Village and Emirates Dubai 7s, while the Premier Inn Dubai Al Jaddaf offers proximity to the Al Fahidi Historical Neighborhood. Similarly, Premier Inn Abu Dhabi Capital Centre provides easy access to the Sheikh Zayed Grand Mosque, and Premier Inn Dubai Barsha Heights is near some of the city’s stunning beaches.
The festive season is anticipated to be robust, particularly during school holidays in Europe, with an increasing trend in last-minute bookings influenced by regional dynamics. As cooler weather sets in across Europe, more international travelers from the UK, France, and Germany are expected to arrive. To attract guests, hotels are adjusting pricing strategies and introducing value-added deals; for example, Premier Inn will launch a Black Friday sale offering discounts up to 40 percent.
Short-term rental seekers also prefer properties near iconic landmarks like Burj Khalifa and Museum of the Future for their unique experiences and convenience. Vinayak Nahtani, CEO of bnbme Holiday Homes, notes that staying close to these attractions allows guests easy access to cultural activities, dining, and shopping opportunities.
The positive outlook for Dubai’s hospitality industry is further bolstered by collaborations between the General Civil Aviation Authority and national airlines to explore new markets. World-class events hosted in the UAE contribute significantly to this growth. As cooler weather enhances Dubai’s appeal, occupancy rates are projected to exceed 80 percent by late October, marking a significant increase from the summer months. Additionally, corporate travel is expected to grow as more businesses opt for direct hotel bookings rather than third-party agents.
