UAE residents have the opportunity to acquire unique vehicle licence plates or special mobile numbers while supporting a noble cause through the Most Noble Number online charity auction. This event will take place in both Abu Dhabi and Dubai over the coming weekend. The auctions are part of the Fathers’ Endowment campaign, launched by Sheikh Mohammed bin Rashid Al Maktoum to honor fathers by establishing an endowment fund for healthcare projects.
In Abu Dhabi, the Integrated Transport Centre will auction 444 special plate numbers, including vehicle plate numbers 10 (plate code 20) and 99 (plate code 2), a motorcycle plate number 5 (plate code 1), and several classic car plate numbers. Participation is possible through the Emirates Auction app, with the auction closing on March 16 and 17.
In Dubai, the auction will be held on March 15 at the Armani Hotel Dubai in Burj Khalifa. Organized by Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) in collaboration with Emirates Auction, it will feature 25 special numbers. These include five vehicle plate numbers, ten du mobile numbers, and ten etisalat by e& mobile numbers. The proceeds will support the Fathers’ Endowment campaign, which aims to implement healthcare projects across underserved communities.
The Fathers’ Endowment campaign promotes noble values such as honoring parents and solidarity. It strengthens the UAE’s position in charitable work and encourages community involvement through donations. Contributions can be made through various channels, including the campaign’s website, a dedicated call center, bank transfers, SMS donations, the DubaiNow app, and the Jood platform.
The auctions not only offer unique items but also contribute to a broader social impact. By participating, individuals can support healthcare initiatives while acquiring distinctive licence plates or mobile numbers. This initiative reflects the UAE’s commitment to charitable causes and community development.