In a significant move to support charitable initiatives during Ramadan, Deliveroo has partnered with the Fathers’ Endowment campaign launched by Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai. This campaign aims to honor fathers in the UAE by establishing a sustainable endowment fund that provides healthcare and treatment to those in need. By integrating a dedicated donation page into its app, Deliveroo allows users to contribute any amount they wish, starting from Dh10 up to Dh500. This initiative not only supports healthcare but also promotes the concept of charitable endowments, fostering a community-wide movement that reinforces values of generosity and solidarity.
The campaign invites individuals to contribute to the endowment fund as a lasting act of charity in their fathers’ names, supporting underserved communities worldwide. These contributions will help provide sustainable healthcare, improve lives, and empower individuals to achieve a dignified existence. Taghrid Oraibi, Head of Communications at Deliveroo Middle East, encourages widespread community involvement to help the campaign quickly reach its objectives.
Donations to the Fathers’ Endowment campaign can be made through multiple channels, including the campaign’s website, a dedicated call center, bank transfers, SMS donations, the DubaiNow app, and Dubai’s community contributions platform Jood. The campaign has already received significant support, including a substantial donation of approximately Dh3 billion from Mirwais Azizi, founder and chairman of the Azizi Group. This generous contribution highlights the campaign’s impact and the community’s willingness to support such initiatives.
The Fathers’ Endowment campaign aligns with the UAE’s commitment to fostering a culture of giving and solidarity, especially during Ramadan. By leveraging digital platforms like Deliveroo, the campaign reaches a broader audience, making it easier for individuals to participate and contribute to a noble cause. As the campaign continues to welcome donations from institutions and individuals, it underscores the importance of collective efforts in achieving sustainable healthcare and community empowerment.
The initiative also reflects the UAE’s strategic approach to integrating technology and philanthropy, ensuring that charitable efforts are both accessible and impactful. With Deliveroo’s involvement, the campaign benefits from a user-friendly interface that simplifies the donation process, encouraging more people to participate in this meaningful cause.
