Jewellers in the UAE are rolling out enticing promotions and discounts as the Diwali festival approaches, aiming to attract a surge of buyers despite soaring gold prices. With 24K gold priced at Dh331.5 per gram, and 22K, 21K, and 18K trading at Dh307.0, Dh297.0, and Dh254.75 per gram respectively, retailers are keen to capitalize on the festive shopping season. Malabar Gold and Diamonds is leading the charge with offers that include free gold coins with purchases of gold and diamond jewellery, alongside a zero per cent deduction on old gold exchanges.

Joyalukkas is also joining the festive spirit, offering a free one-gram 24K Lakshmi Idol or gold bar with diamond jewellery purchases over Dh5,000. For those spending Dh3,000 on diamond jewellery, customers can receive 500 milligrams of 24K gold bars. Furthermore, on October 29, shoppers can get a free 200 milligrams of 22K gold coins with purchases of Dh3,000 in gold jewellery.

The excitement continues with Tanishq providing up to 100 per cent off on making charges or a free gold coin for purchases in the UAE. Their commitment to customer satisfaction includes offering current date gold value on old gold exchanges, making it easier for buyers to navigate high prices.

Liali Jewellery is also in on the action, providing free gold coins for purchases exceeding Dh3,000. As Anuraag Sinha from Liali Jewellery noted, these promotions are designed to attract customers who may be feeling the impact of rising prices during this high-demand season.

With Diwali set to be celebrated on October 31 and November 1, these offers present a golden opportunity for shoppers looking to celebrate the festival of lights with elegance and style.