Apple appears to be shaking up its design philosophy for the iPhone 18 Pro series, moving away from the traditional, muted metallic finishes that have defined its premium lineup for years. While the company typically reserves vibrant colors for its standard models, recent success with the "Cosmic Orange" variant—especially in the Chinese market—has reportedly encouraged Apple to experiment with more striking aesthetics. Insiders suggest that a rich, deep red is currently being tested for the iPhone 18 Pro and Pro Max, signaling a significant shift toward bolder visual identities for their flagship devices.

While there had been internal speculation regarding potential purple or brown additions, current reports indicate these might actually be subtle iterations of the red finish currently in development. Interestingly, this move toward color variety will not extend to Apple’s highly anticipated foldable device. The upcoming iPhone Fold is expected to maintain a more sophisticated and conservative look, likely sticking to classic black, dark grey, silver, or white. If the current roadmap holds, fans can expect to see both the vibrant new iPhone 18 Pro models and the sleek, minimalist foldable phone make their debut during the company's major hardware event this September.