FIX Dessert Chocolatier, the viral sensation behind the original Dubai Chocolate, is capturing the spirit of the football season with the release of its new limited-edition Hero Box. Launching on June 11 in collaboration with Careem, the 20-piece collection features a variety of the brand’s most beloved flavors, such as 'Can’t Get Knafeh Of It' and 'Mind Your Own Biscuit.' To add to the excitement, each box includes a scratch card offering customers a shot at winning over 600 prizes, including Careem Plus subscriptions and exclusive retro-style football jerseys.

The campaign has already generated significant buzz, headlined by a promotional video featuring football legend Andres Iniesta. In the clip, the icon trades the pitch for a Careem rider uniform, highlighting the brand’s unique “ultimate matchday delivery” concept. With limited daily drops at 2 p.m. and 5 p.m. across Dubai and Abu Dhabi, these boxes are priced at Dh252 and are expected to sell out rapidly, keeping in line with the brand's history of high-demand releases.