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Dubai's Luxury Real Estate Market Hits Dh3.72 Billion in Off-Plan Sales

Mon, Jul 20, 2026(18h ago)Business

The luxury off-plan property market in Dubai continues to display remarkable momentum, recording an impressive Dh3.72 billion in sales throughout June. According to recent data from developer Keturah, this surge was fueled by 307 individual transactions, with apartments leading the charge at Dh2.12 billion, while villas contributed a solid Dh1.61 billion. With an average price point of Dh12.1 million per unit, these figures highlight a deep-seated investor confidence in Dubai's long-term vision, particularly within the Dh5 million and above bracket. Key locations such as Dubai Islands, Dubai South, and the iconic Palm Jumeirah remain the primary hotspots for those seeking high-end waterfront and master-planned living.

Beyond the off-plan success, the appetite for ultra-luxury "trophy assets" remains insatiable. The market saw significant activity in the upper-tier segments, including the sale of a single penthouse in Business Bay for Dh200 million and several villas priced between Dh50 million and Dh100 million. Even ready-to-move-in luxury properties contributed an additional Dh1.01 billion to the month's total performance. As Talal M. Al Gaddah, CEO of Keturah, noted, the durability of this premium sector reflects Dubai’s status as a top-tier destination for high-net-worth individuals who remain undeterred by broader global uncertainties, cementing the emirate’s position as a premier global real estate hub.

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