The latest iPhone 18 series has officially hit shelves in the UAE, with local retailers reporting a massive surge in interest for the premium Pro and Pro Max models. Major electronics stores like Eros and Jumbo confirmed that initial pre-order stock was completely exhausted almost immediately, highlighting a consistent trend where customers prioritize high-end variants with significant storage capacity. Both retailers noted that the newly introduced burgundy and glacier blue finishes are currently the most sought-after options, even with price points exceeding those of last year's iPhone 17 series.

Beyond the immediate excitement surrounding the iPhone 18 launch, anticipation is already building for Apple’s upcoming foldable device, the iPhone Duo, slated for an October release. Retailers observed that some customers are choosing to wait for this innovative new form factor, which is already generating significant buzz. To manage the high cost of these premium devices, stores are leaning heavily into financial incentives, such as 24-month interest-free installment plans and enhanced trade-in programs, to ensure they can sustain this momentum as the new hardware becomes widely available.