The UAE has officially launched its ‘Visit UAE’ platform, a unified national tourism identity designed to present the country as a seamless, integrated destination. Unveiled at the Arabian Travel Market, this initiative is complemented by the new ‘UAE Grand Tour’ platform, developed in partnership with Rocket International. This innovative tool allows travelers to book multi-emirate itineraries lasting up to 14 days, providing a streamlined way for tourists to experience the unique cultural, adventurous, and natural offerings of all seven emirates in one trip. By facilitating direct bookings and offering curated travel packages, the platform aims to increase the length of visitor stays and boost overall tourism spending.

Beyond the Grand Tour, the Ministry of Economy is taking its flagship domestic campaign, ‘World’s Coolest Winter,’ to the global stage for the first time. By marketing the UAE’s pleasant winter climate and diverse seasonal activities to international travelers, the country hopes to further solidify its reputation as a premier global destination. This strategic expansion, combined with the integrated booking capabilities of the new digital platform, marks a significant step forward in the UAE’s efforts to harmonize its tourism sector and attract a broader international audience.