Experts in the gaming sector are urging for a significant increase in investment toward Arabic-language content and domestically produced titles. During a recent panel at the Congress of Arabic and Creative Industries, industry leaders like Tamatem founder Hussam Hammoue highlighted a glaring disparity: while gaming expenditure in the Arab region is remarkably high, Arabic content accounts for less than one percent of the global digital landscape. Beyond entertainment, the education sector is also looking to leverage gaming mechanics—such as reward systems and progression loops—to solve traditional classroom challenges, proving that the potential for local growth extends far beyond mere play.

However, the path to a thriving local industry remains obstructed by funding hurdles and fierce international competition. Susanna Pollack, President of Games for Change, noted that investors often shy away from the inherent volatility of the gaming business, forcing local developers to prioritize low-risk, small-scale projects or simply localize foreign games. Unlike regions that protect their domestic markets, the Arab world currently faces an open playing field where local creators must compete directly with global tech giants. Despite these obstacles, success stories like "Shawarma Queen"—which found unexpected popularity in China—demonstrate that original, culturally rich Arabic content has the power to resonate on a global stage if given the right support.