Dubai’s local ride-hailing startup, Zed, is stepping up its game in the competitive UAE transport market by launching a new digital wallet feature. Through its "Ride. Earn 15%. Repeat." campaign, the company is offering commuters 15 percent cashback on every ride, with savings capped at Dh20 per trip. These rewards are instantly credited to the user’s Zed Wallet, allowing them to accumulate funds that can be applied to future journeys. Whether it’s for daily office commutes, trips to the Metro, or weekend outings, the initiative aims to make daily travel more affordable while fostering stronger customer loyalty.

This strategic move comes as mobility platforms in the region increasingly shift their focus from simple ride-booking to long-term retention through personalized incentives. By turning everyday travel into a rewarding experience, Zed hopes to differentiate itself in a market where customer acquisition costs are rising. Executives at the company view this as more than just a discount; it is a way to recognize the daily movement of Dubai residents and build a digital ecosystem that provides immediate, tangible value. The feature is currently live for all users across the city, positioning Zed as a standout player in the region’s fast-paced mobility landscape.