Apple has recently implemented significant price adjustments across its UAE product lineup, sparking concerns that the upcoming iPhone 18 Pro series will hit consumers with a much steeper price tag than previously anticipated. The changes, which appeared on the official UAE online store, saw premiums like the 14-inch MacBook Pro jump by over Dh1,000. Apple CEO Tim Cook has attributed these shifts to the rising costs of memory and storage components, noting that supply chain constraints are forcing the company to pass these expenses onto the global market.

Analysts, including those from IDC, suggest these hikes are a precursor to what we should expect for the iPhone 18 Pro and Pro Max, which are rumored to require 12GB of RAM to support advanced on-device AI. Industry experts predict that the days of marginal $50 price increases are likely ending, with some forecasting a jump of up to $200 for the new flagships. For UAE buyers, this could push the starting price of the Pro models into the Dh5,400 to Dh5,900 range. While Apple has yet to confirm these details ahead of the anticipated September launch, the current trend suggests that the next generation of iPhones will be the most expensive mainstream devices the company has ever brought to the region.