With the new academic year just around the corner, retailers across the UAE have rolled out an extensive range of back-to-school promotions to help families gear up. From major online platforms like Noon, offering up to 80 percent off, to popular grocery chains such as Al Adil, Choithrams, and Al Maya, shoppers can find deep discounts on everything from stationery and backpacks to home study setups and tech gadgets. While many retailers admit that logistics and manufacturing costs have pushed some prices up by 5 to 10 percent, they are actively working to cushion these impacts through bundled offers, multi-buy deals, and strategic price-point promotions.

Consumer behavior is shifting this season, with parents becoming increasingly value-conscious and strategic in their spending. There is a noticeable trend toward prioritizing durability and quality, alongside a growing interest in eco-friendly and sustainable supplies. To add further incentive, major retailers like Lulu are sweetening the deal with a Dh100,000 scholarship program, while electronics giants like Jumbo are focusing on tech-heavy discounts, offering maintenance packages and trade-in options to support students and teachers alike. These collective efforts aim to ensure that families can secure all the necessary essentials without overextending their budgets as the school bell rings once again.