Google is branching out in the wearable market with the introduction of the Fitbit Air, a minimalist, screenless fitness tracker priced at $99.99. Designed for those who find standard smartwatches too cumbersome, this "pebble-style" device focuses on comfort and continuous health monitoring. Despite its compact size, it is packed with advanced sensors capable of tracking heart rate, blood oxygen levels, sleep stages, and heart rhythm, providing data directly to the Google Health app. With a battery that lasts up to a week—and gains a full day of power from just a five-minute charge—it is positioned as a sleek, long-term alternative to devices like the Whoop.

Integration with Google’s AI-powered Health Coach allows the device to offer personalized wellness insights that evolve as it learns the user's specific habits and routines. While Google has launched the Fitbit Air in the U.S. with a variety of stylish, interchangeable bands, it is not yet officially available for sale in the UAE. Google representatives have confirmed that while there is no local release date, interested consumers in the region can currently purchase the device through the official international Google website. Given Google’s expanding footprint in the Middle East, fans of the brand are hopeful for a regional rollout later this year.