At the heart of the Sharjah International Book Fair, Sarah Sader is making history as the first woman to lead Dar Sader, an illustrious publishing house founded in 1863. With roots tracing back to Beirut, this family-run institution has remained a cornerstone of the literary world for over 160 years, specializing in the preservation of ancient Arabic poetry and historical texts. Maintaining a presence at the fair since its inception 45 years ago, the house continues to bridge the gap between antiquity and the modern age, showcasing roughly 200 titles—many of which date back a millennium—to an audience that is increasingly rediscovering the power of verse.

Sader believes that poetry is finding a renewed resonance with younger generations, largely because its concise, reflective nature aligns perfectly with the rhythm of modern life. Her insight is backed by data from the publisher's own social media channels, where nearly 70% of followers are under 35. By blending a deep respect for oral traditions with modern digital outreach, Sader is ensuring that these heritage works don't just gather dust on shelves, but actively engage a new generation of readers. Whether through the tactile experience of browsing at a book fair or the convenience of online sales, the mission remains the same: keeping the vibrant heartbeat of Arabic literary heritage alive in an evolving world.