Rove Hotels and IRTH Group have solidified their successful collaboration by signing an exclusive multi-year partnership to bring a new wave of Rove Home residential projects to the UAE. This agreement builds on the momentum of their previous ventures, which have already seen over 2,000 residential and commercial units sell out in Dubai. By blending Rove’s signature hospitality-led design with IRTH Group’s development expertise, the partnership aims to deliver high-quality, standalone living spaces that prioritize community, wellness, and modern functionality.

The inaugural project under this expanded deal is Rove Home The Greens, an exclusive 200-unit development set to hit the market before the end of the year. Located in one of Dubai’s most established neighborhoods, the project is designed to offer residents seamless access to the city’s major hubs while incorporating innovative design elements like modular layouts and space-saving furniture. As Rove Hotels continues to grow its regional footprint—with new ventures recently announced in Saudi Arabia, Oman, and Egypt—this partnership marks a strategic effort to cement its reputation as a major player in the branded residential sector across the Emirates.