Abu Dhabi Mandates New Placement Rules for Unhealthy Foods in Supermarkets
Starting January 1, 2027, large supermarkets across Abu Dhabi will be required to overhaul how they showcase junk food and sugary beverages. Under a new initiative spearheaded by the Healthy Living strategy and the Abu Dhabi Registration Authority, retailers spanning over 4,000 square feet must remove high-fat, salt, and sugar (HFSS) products from high-traffic zones like checkout counters, store entrances, and end-of-aisle displays. This mandate also extends to digital storefronts, where these items will be barred from appearing on homepages, promotional pop-ups, or within prominent search results.
The policy is designed to curb impulse buying rather than eliminate consumer choice. Shoppers will still find their favorite snacks readily available on standard store shelves; the primary goal is simply to deprioritize less nutritious options in favor of creating a more health-conscious shopping environment. Major retailers are already gearing up for this shift, with chains like Carrefour having already adjusted their store layouts to comply. This move serves as a cornerstone of Abu Dhabi’s wider public health agenda, which seeks to integrate preventive wellness into the daily lives of its residents by subtly nudging them toward smarter dietary decisions.