Dubai Police has introduced a new five-week traffic safety initiative designed to educate the public and reduce road accidents. By participating in a series of 10 questions focused on common driving hazards—such as speeding, improper roadside stops, and tailgating—residents can improve their awareness of safe driving habits. This campaign is a collaborative effort between the General Department of Traffic and the Esaad Card Centre, utilizing their specialized online Traffic Safety Platform to distribute educational resources and road safety guidance.

To encourage widespread participation, the initiative will reward five lucky winners with an Esaad card, which provides access to exclusive discounts and perks across ten different sectors. Interested individuals can register through the official platform, where they can also access safety videos and campaign materials. Once a participant successfully answers all 10 questions, they are automatically entered into an electronic draw to win the grand prize, reflecting the authorities' commitment to fostering a culture of safety and community responsibility on Dubai's roads.