Speculation surrounding a potential price increase for the upcoming iPhone 18 has triggered a noticeable shift in the UAE smartphone market, even before the official release. Local traders are reporting a sharp rise in customer interest, with many buyers eager to secure current-generation devices before the expected launch. As a result, the cost of popular models like the iPhone 17 Pro has already climbed by Dh200 to Dh300, with some retailers warning that prices could continue to trend upward as demand intensifies.

Market experts suggest that this surge is driven by consumer anxiety over the potential cost of Apple's next flagship device. Traders are observing increased pressure on inventory, particularly for high-storage variants, and some shops have even experienced temporary shortages of high-demand models. While retail prices remain volatile and fluctuate based on daily stock availability, analysts believe these prices will likely stay inflated until the iPhone 18 is officially unveiled, at which point the market may finally see some stabilization.