As Eid Al Adha approaches, Dubai’s Grand Mufti, Dr. Ahmed bin Abdulaziz Al Haddad, has issued a stern religious advisory regarding the growing trend of commercializing the Qurbani sacrifice. With livestock traders introducing aggressive marketing tactics—including "Buy Now, Pay Later" schemes and high-value raffles offering luxury cars and cash—the Grand Mufti warned that attaching worldly incentives to a ritual sacrifice strips the act of its spiritual merit. According to Dr. Al Haddad, the Qurbani is an act of pure worship meant solely for God; introducing a motive for material gain nullifies the religious reward entirely.

Furthermore, the Grand Mufti addressed the issue of modern payment platforms, noting that deferred payment models often involve indirect interest, or riba. Even if a customer is not charged interest directly, the fees paid by merchants to these platforms facilitate usurious practices, which are strictly prohibited in Islamic finance. He cautioned that any transaction involving late payment fees or benefits tied to debt extension falls into this category. Ultimately, he urged the faithful to focus on the sincerity of their devotion, reminding them that the sanctity of the sacrifice must remain untainted by commercial greed or financial schemes.