The much-anticipated fresh date season has officially arrived in the UAE, with the 11th Souq Al Jubail Dates Festival offering a vibrant selection of harvests until September 15. Shoppers can currently browse around 20 different varieties, ranging from local Emirati staples like Naghal—the most affordable pick at just Dh15 per kg—to premium imports from Saudi Arabia and Oman. While favorites like Khalas, Barhi, and Khanizi are flying off the shelves, traders note that the highly sought-after fresh Sukkari has yet to reach the market, keeping residents in suspense as the season progresses.

Local traders emphasize that the popularity of these dates stems from their limited availability, as they appear for only a few months each year. Whether customers are looking for the sweetness of a Saudi Medjool or the unique texture of local varieties, the market receives fresh daily shipments to ensure high quality. As the harvest continues through the coming weeks, visitors can look forward to an even wider array of choices, including rare types like Jabri and Lulu, making now the perfect time to visit the festival and support local growers while enjoying the peak of the season.